As we slowly began to take notice of the Internet during the mid-90s, B2C companies began to form and compete with brick and mortar stores, and small business management slowly began to change with the times. Consumers were placed in direct contact with these businesses that catered to them and opened up a world of possibilities.
eBay and Amazon jumped to the frontlines and took advantage of this direct-to-consumer, B2C transaction service and sold goods to the masses, but small business owners took the opportunity to create their own storefronts which allowed them to trade as e-commerce platforms and finally bid the middleman farewell.
Nowadays, a consumer-based business will almost always utilize an online platform to sell its services and products from. We live in an age where convenience is key and virtually anything you can think of is available at your fingertips.
Not only is it convenient for the consumer, but business owners no longer need an actual store to operate from which lowers the overhead costs of running a business.
Eliminating the need for large inventories and storefronts meant that drop-shipping and fulfillment centers have expanded, and along with paid subscription services, enjoyed the wave of success the new digital realm business-to-customer companies found themselves in.
Commencez par ce guide étape par étape:
1. The Downside 2. The Differences Between B2C and B2B 3. Why Is B2C Marketing Important? 4. What Makes A B2C Marketing Strategy Successful? 5. Where To Go From Here? 6. The B2C Business Models